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When the going gets tough – The smart get collaborating

I’ve noticed a pattern. It’s one I’ve seen before. I think you’ll recognise it. It’s a pattern of contracting, cutting back, de-scoping, holding on, battening down, looking inwards, stopping investing. And I don’t think it’s helping. It’s a natural response when things are a bit tough and we feel embattled – pull down the hatches,

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